Learn how to generate value for your customer, team, and overall business. Your Hidden Profit Center introduces an innovative framework, “The 5 A’s of Successful Customer Engagement”, to help you:
Cultivate loyalty through engaging, tailored customer experiences
Enable and inspire your team, reducing turnover
Generate actions and insights that drive organizational growth, revenue, and profit
Co-Author of “The Effortless Experience” and “Digital Customer Service”
The 5 A’s is a structured and repeatable process that can and should become part of every company’s overall CX strategy.
Customer service/CX expert and New York Times bestselling author of “The Amazement Revolution.”, and more.
A masterclass in customer engagement, offering insightful and practical strategies that every CX professional should implement.
Customer Experience expert and Author of “The Experience Maker” & “Winning at Social Customer Care”
The 5 A’s enables trusted advisors, fosters lasting relationships, and transforms interactions into meaningful connections.
Chief Customer Officer at Sustainable Salons
The 5 A’s is a flexible, intuitive approach to customer service, support, and success, adaptable to drive excellence across any business model.
Retired VP Customer Support at Nintendo of America.
Clear, practical, data driven and transformative.
The Call Center 101 textbook that every C-suite leader should read.
Chief Experience Officer (CXO) at CreateCX
The 5 A’s framework serves as an essential roadmap for any organization striving to deepen its connections with customers and employees.
A leader in the realm of customer experience, Brett Frazer co-founded Service Matters, LLC, with a singular belief: in an age where products are often indistinguishable, Service Matters.
Brett’s approach is about more than just solving problems; it’s about fostering leadership and community within the industry.
Brett honed his skills, leading teams to new heights through high-profile key positions such as Vice President of Customer Service at Sunbasket, Head of Customer Experience Consulting at Arise, and regional customer service and support Director roles at global giants Adobe and Microsoft.
A native of Christchurch, New Zealand, Brett now calls Sunnyvale, California home, where he enjoys life with his accomplished partner, Alina, their adventurous cat Eevee, and their mischievous dog Tane. Beyond his professional pursuits, Brett is passionate about photography, explores culinary arts, and prioritizes fitness.
Through every chapter of his career, Brett Frazer has not just advocated for but actively shaped a future where service truly matters. His work inspires a new generation of professionals and businesses to place customer engagement at the heart of their strategy, proving that exceptional service is the cornerstone of success.
Order Today Free Resources Consulting